Inspiring Sports Marketing
Aug 08, 2022
Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital >>
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Aug 03, 2022
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with >>
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Jul 29, 2022
Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are
Talented Ladies Club rolled out a guerrilla outdoor and social #PayFair campaign challenging the sponsors of UEA Euro 2022 to address their own gender pay gaps before claiming to >>
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Jul 21, 2022
Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster >>
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Jul 18, 2022
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out >>
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Jul 15, 2022
Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism
Two German basketball teams, White Wings Hanau and Depant GIESSEN 46ers, exchanged jerseys before a BBL / ProB game tip-off and played in the club colours of their opponents >>
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Jul 15, 2022
UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative
TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat >>
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Jul 11, 2022
Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones >>
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Jul 08, 2022
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest >>
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Jul 04, 2022
Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help >>
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