Inspiring Sports Marketing
Jan 20, 2022
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing >>
No Comments
Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
No Comments
Jan 12, 2022
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the >>
No Comments
Jan 11, 2022
Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing >>
No Comments
Dec 16, 2021
NFL ‘My Cause My Cleats’ Platform Returns To Raise Awareness & Funds For League & Player Causes
On 30 November the NFL and the players union launched the sixth iteration of the annual ‘My Cause, My Cleats’ initiative: a multi-platform cause marketing effort which both raises >>
No Comments
Dec 16, 2021
Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of >>
No Comments
Nov 23, 2021
NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on >>
No Comments
Nov 16, 2021
Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching >>
No Comments
Nov 16, 2021
Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s Scrooge Based Christmas Campaign
England and Manchester United footballer Marcus Rashford MBE teamed up with supermarket Aldi for its 2021 Christmas campaign which includes a strand supporting the forward’s campaign to support food >>
No Comments
Nov 08, 2021
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz >>
No Comments
