Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation

Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ The Bathurst’.   Repco, whose name is an abbreviation of Replacement Parts Company and is best known across the country as a supplier and retailer for spare parts and motor accessories, has… Continue reading Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation

Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley

Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley.   The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley