At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game. Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
Tag: Cars
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform. The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Major League Baseball (MLB) auto partner Chevrolet today announced a collaboration with award-wining chef and culinary television star Guy Fieri to create the ultimate ballpark snack for the league’s movie-inspired Field Of Dreams game in the form of the ‘Apple Pie Hot Dog’. The collaboration, which was developed in tandem with agency Commonwealth//McCann and… Continue reading Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
In-house agency INNOCEAN Frankfurt launched a multi-stage digital ‘Buckle Up’ campaign around its parent company’s ‘Hyundai N 24 Hour Race’ at the legendary Nürburgring. The legendary 24-hour race at the Nürburgring fascinates motor sports fans around the world N, the Hyundai’s high-performance brand, worked with in-house agency INNOCEAN Frankfurt to share the joy, fun… Continue reading 360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
Buick’s integrated campaign for its new Envision SUV leveraged its NCAA March Madness sponsorship rights through a set of TV commercials and social content fronted by champion cheerleader Morgan Simianer (from the Netflix docu-series ‘Cheer’) and several college team mascots. The marketing push invites viewers to Envision the future with a hoops-led fanfare which… Continue reading Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
