Tag: Car

Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video.   The two-minute spot, deployed across the club’s digital and social platforms, is narrated by manager Jürgen Klopp.   The animation explores the highs and lows of the previous 12 months at the… Continue reading Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need

Kia, sister company of former NFL auto partner Hyundai, leveraged Super Bowl LV despite no longer having official rights through a campaign called ‘The Game Must Go On’ based around its sponsorship of the Woodrow Wilson High School football team.   The idea behind Kia Motors’ initiative is to use the Big Game to focus… Continue reading Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need

Rafael Nadal Fronts Kia’s Australian Open ‘Make Your Move’ Global Social Tennis Rally

Kia leveraged its Australian Open partnership and its ambassador alliance with Rafael Nadal ahead of the 2021 tournament through a global, participatory and initiative called ‘Make Your Move’ which it describes as ‘the world’s most innovative tennis rally’.   To celebrate 20 years of partnership with the year’s first Grand Slam, the ‘Make Your Move’… Continue reading Rafael Nadal Fronts Kia’s Australian Open ‘Make Your Move’ Global Social Tennis Rally

Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’

To celebrate the return of rugby, the official vehicle partner of Premiership Rugby put ambassador David Flatman (and his dog) in a new Defender to discuss the rugby and auto industry related challenges of lockdown, the sport’s long pandemic-enforced absence and its approach to embracing the new normal (and he even jokes about making a… Continue reading Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’

AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

The last day of May saw title sponsor Toyota (Australia) celebrate the 11 June return of the AFL with a spot called ‘We Bounce Back’ which sets out to offer optimism for the future that the worst of the pandemic might be behind us and to leverage anticipation and excitement around the game’s return.  … Continue reading AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones.   Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship

Toyota Motor Europe has signed on as a new sponsor of Special Olympics in late 2019 and celebrated the fresh tie-up in Spring 2020 through a new campaign called ‘All Dreams Are Equal’.   The integrated activation which spans images and video is running across both sponsor and rights holder online channels and is spearheaded… Continue reading Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship

Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020

Mini USA linked with with Paper Magazine on a digital campaign called #DoItForTheDrive which celebrated International Women’s Day 2020 by telling the story of the 1962 Tulip Rally adventure of legendary female rally driver Pat Moss.   Moss, whose family were all successfully racing drivers, delivered the first ever rally victory for Mini.   A… Continue reading Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020

Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up

Toyota celebrated its 28 years of unwavering belief in and enduring support for Emirates Team New Zealand with an eight-piece, multi-channel sailing activation called ‘In Crazy We Believe’.   The campaign, developed in harness with creative agency Saatchi & Saatchi and Assembly, will roll out through the year across TV, digital video, social media and… Continue reading Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up

Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign

To celebrate the opening weekend of the 2020 NASCAR season at Daytona, Toyota Racing launched a campaign which saw legendary driver Kyle Busch ‘Sign The Line’ at the iconic International Speedway.   Working with WhatNot Productions, Toyota sought to showcase its new 2021 GR Supra in a unique way – as a track marker.  … Continue reading Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign

Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’

Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke.   The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to… Continue reading Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’