To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham AFC’s takeover by US movie stars Ryan Reynolds and Rob McElhenney through a giant outdoor promotional stunt on a hillside overlooking the Welsh market town. … Continue reading National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
Tag: Car Hire
Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Mid December sees UEFA Europa League partner Enterprise launch its latest tournament activation competition campaign called ‘Backseat Pundit’. The car rental brand’s initiative is fronted by a team of European football legends – including Robert Pires, Marcel Desailly, and Christian Ziege – and offers four lucky fans a unique road trip experience through the… Continue reading Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway. Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content. … Continue reading Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
