BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign

BMW celebrates its sponsorship of Belgium’s empty streets in a campaign activating its tie-up with the Royal Belgian Football Association (RBFA) ahead of UEFA Euro 2020.   Activating its long-running partnership with the national team, nicknamed the Red Devils, Munich-headquartered premium automotive giant celebrates the nation’s empty open roads as the population stays at home… Continue reading BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign

Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign

The 2 March multi-strand digital ‘We Live Performance’ campaign unveiling the new 2021 Mercedes-AMG F1 W12 E and building excitement ahead of the new Formula One season was spearheaded by twin promotional pillars: a 30-minute live streamed car launch from the team’s Brackley base hosted on its YouTube channel which was partnered by a 60-second… Continue reading Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign

Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event

On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event.   Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event

New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign

Ahead of the 18 December La Liga game between FC Barcelona and Real Madrid, new SEAT sub-brand CUPRA paid tribute to the players who competed at the first El Clásico in a commercial that made it broadcast debut before the game.   CUPRA, SEAT’s new brand which became FC Barcelona’s Official Automotive and Mobility Partner… Continue reading New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign

Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films

Volvo Car UK unveiled Tokyo 2020 hopefuls and elite UK triathletes Lauren Steadman and John McAvoy as ambassadors ahead of Tokyo 2020 with a pair of endorser fronted short films.   The pair of new ambassadors build on Volvo’s official vehicle partnership British Triathlon and the automotive brand leverages the tie up by rolling out… Continue reading Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films

Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech

The constant sneaker squeaks on the court is one of the staples of the basketball experience – just like dunks, dribbles, alley-oops and the tomahawk jam – and yet Ford in Brazil ran a curious stunt to show what the game would be like without them to showcase its own no-skid technology   Ford Brazil,… Continue reading Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech