The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: Car Company
NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology. Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad
USA Men’s National Soccer Team captain Christian Pulisic fronted an ‘Pressure Makes Diamonds’ campaign promoting VW‘s ID.4 as US production of the auto giant’s flagship electric vehicle starts. The campaign promotes VW’s 2022 ESUV the ID.4 – Volkswagen Group’s most popular all-electric model – and it also leverages the German car company’s three-year official… Continue reading USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad
VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car delivering the official match ball for kick-off to an anthromorphised social media campaign. The official UEFA automotive partner sought to capture fan attention and generate… Continue reading VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
The start of July saw Renault activate its partnership with the Fédération Française de Rugby (FFR) with a sporting reinvention campaign that pays tribute to the home country’s perseverance, courage and innovative spirit. The campaign, developed in harness with agency Publicis Conseil, leverages the French car company’s official partnership and reaffirms Renault’s commitment to… Continue reading Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform. The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams. Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland. Based around the simple insight that some children have only ever seen snow on television or at the movies, so Serena and Lincoln brought the it to them in an orchestrated… Continue reading Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ positioning. The South Korean car company teamed up with Innocean Worldwide Canada to roll out a new social and experiential activation strategy as the CHL… Continue reading Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner of the elite A-League men’s football competition. The spot introduces the newly named ‘Isuzu UTE A-League Men’ and outlines IUA’s multifaceted A-Leagues partnership which also includes becoming… Continue reading Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda on what would have been the auto giant’s home race at Suzuka if Covid-19 restrictions hadn’t seen the 2021 race cancelled. The move is particularly… Continue reading Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
In-house agency INNOCEAN Frankfurt launched a multi-stage digital ‘Buckle Up’ campaign around its parent company’s ‘Hyundai N 24 Hour Race’ at the legendary Nürburgring. The legendary 24-hour race at the Nürburgring fascinates motor sports fans around the world N, the Hyundai’s high-performance brand, worked with in-house agency INNOCEAN Frankfurt to share the joy, fun… Continue reading 360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
