Inspiring Sports Marketing
Jan 14, 2022
Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland. Based around the simple insight >>
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Oct 20, 2021
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ >>
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Oct 11, 2021
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner >>
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Oct 07, 2021
Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda >>
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Jun 08, 2021
360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
In-house agency INNOCEAN Frankfurt launched a multi-stage digital ‘Buckle Up’ campaign around its parent company’s ‘Hyundai N 24 Hour Race’ at the legendary Nürburgring. The legendary 24-hour race >>
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Jun 03, 2021
BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign
BMW celebrates its sponsorship of Belgium’s empty streets in a campaign activating its tie-up with the Royal Belgian Football Association (RBFA) ahead of UEFA Euro 2020. Activating its >>
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Mar 08, 2021
Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded >>
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Jan 13, 2020
New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign
Ahead of the 18 December La Liga game between FC Barcelona and Real Madrid, new SEAT sub-brand CUPRA paid tribute to the players who competed at the first El >>
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Nov 28, 2019
Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films
Volvo Car UK unveiled Tokyo 2020 hopefuls and elite UK triathletes Lauren Steadman and John McAvoy as ambassadors ahead of Tokyo 2020 with a pair of endorser fronted short >>
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