MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day

To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement.   The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day