Inspiring Sports Marketing
24/01/2022
Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which >>
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24/01/2022
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January >>
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02/04/2020
RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Following the Canadian Olympic Committee and Canadian Paralympic Committee decision to become the first teams to announce they wouldn’t send teams to the Tokyo Games this summer – which was rapidly followed >>
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05/03/2018
Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation. This >>
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24/01/2018
Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’. The >>
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03/05/2016
Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016
The Canadian Olympic Committee has launched a campaign to drive pre-games excitement and generate support for Team Canada at Rio 2016 themed around the idea that country’s harsh weather >>
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11/02/2014
Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home >>
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31/10/2013
Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
As the 2014 Sochi Winter Olympic Games edge ever closer, the next market to see a revival of P&G’s Olympic ‘Thank You Mum’ campaign is Canada – where early >>
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