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An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
December saw sports retailer Decathlon seek to build further awareness and drive festive season sales through an integrated holiday campaign created and developed in partnership with agency Rethink. >>
An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of >>