Tag Archives: Canada

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’ Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’

Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’

December saw sports retailer Decathlon seek to build further awareness and drive festive season sales through an integrated holiday campaign created and developed in partnership with agency Rethink.   >>
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New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’ New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that >>
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Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access

Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access

In October, sports retailer Decathlon revamped the International Symbol of Access – created in 1968 as an icon to represent all people with disabilities – to showcase diversity in >>
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ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season

Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season

October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ >>
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Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast

Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast

Leveraging spiking golf interest around the 2021 Ryder Cup, Golf Town launched a campaign inviting Canadians to play the round of their dreams with a meditative sleep podcast.   >>
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Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message

Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message

The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a >>
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Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign

Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign

An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of >>
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