IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs. The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
Tag: California
Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
Days ahead of the start of the 2019 MLB season the San Francisco Giants launched a new spot celebrating their home town called ‘We Built This City’. Aiming to generate buzz and excitement ahead of Opening Day, the video celebrates the city and the team’s role in its evolution. Created by long-time Giants… Continue reading San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
Snapchat has partnered with the Skechers Performance Los Angeles Marathon for an initiative that will see the entire marathon course covered with more than 40 different geofilters enabling both on-course runners and at-race supporters capture the experience on the social media platform. The recently floated social media giant is stationing more than 40 location-based… Continue reading Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather. The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 April event was hosted poolside at the Merv Griffin Estate and the celebrities amongst the 500 guests included: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss,… Continue reading H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to host Nicole and Gerald’s dream wedding. The couple shared their vows atop the insurer’s ‘Love Float’ during the traditional Pasadena (California) event as the culmination… Continue reading Farmers Insurance Wedding At Pasadena Roses Parade
Heineken’s Fingerprint Beer Store @ Coachella Festival
Keeping your beer cold and safe while at a music festival is a perennial challenge for music lovers. But Coachella sponsor Heineken has devised a simple solution. The global beer brand introduced fingerprint-recognition fridge technology at the recent The Coachella Valley Music and Arts Annual Festival in the US in order to ensure that… Continue reading Heineken’s Fingerprint Beer Store @ Coachella Festival
Dewar’s Sponsors TED Tech With Audi Visual Installation
For a second year running, Scotch whiskey brand Dewar has linked up with TED to sponsor its annual technology conference TED and this year debuted its ‘Dewar’s Hub’ interactive audio visual installation. The 2012 event, which was hosted in March in Long Beach, California, saw Dewar’s present an interactive digital installation that linked… Continue reading Dewar’s Sponsors TED Tech With Audi Visual Installation
