Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: Buzz
AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court. The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
The Football Association screened a bespoke film projection ahead of the 2019 SSE Women’s FA Cup Final called ‘Journey To Wembley’ that followed two players’ journeys to the pinnacle of their sport and aimed to boost interest, build excitement and drive ticket sales. To promote the game between Manchester City and West Ham United,… Continue reading The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Animal rights group PETA (People For The Ethical Treatment Of Animals) know a thing or two about generated buzz through controversy. In 2009 it released a highly controversial ‘Vegetarians have better sex’ advert which it claimed was intended to be shown during the Super Bowl – America’s most watched advertising platform. Which inevitably was… Continue reading PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
