McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’.   The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start

To leverage its three-team tilt at the 2021 NASCAR Cup Series, Toyota Racing premiered a new short film called ‘The Dream’ which features driver Bubba Wallace and which seeks to encourage everyone to pursue their dream, no matter the challenge.   The auto marque’s film tells the story of a young, African-American girl looking to… Continue reading Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start

23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut

Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut