BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: BT
BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’. The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan. The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate. Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
The Tottenham Hotspur and England star Dele Alli offers a fast paced, immersive preview of what’s coming up on BT Sport this season as the attacking midfielder tries his hand at basketball, boxing, cricket, rugby, UFC and, naturally, football. The objective of the spearhead spot is to ‘drive familiarity around the brilliant range of… Continue reading BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice. Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
A new football campaign for the upcoming season sees BT Sport promote itself as broader, more complete competitor to Sky Sports for UK soccer supporters with creative blending four core competitions: Premier League, Champions League, FA Cup and Europa League. This initiative marks the first time BT has combined its tournament rights into a… Continue reading BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
