Tag: Broadcast Partner

Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’.   Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo

UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses.   Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo

TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage

TalkSPORT, which holds a set of UK radio rights to the 2022 FIFA Men’s World Cup, sought to promote its ‘Wall-to-Wall’ coverage of the tournament by taking over a huge wall in Shoreditch (East London) and covered it in a 50ft mural.   The commercial radio channel, which will broadcasting every game live and ‘cover… Continue reading TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage

Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup

Kayo Sports leveraged the ICC Men’s T20 Cricket World Cup in Australia through a new brand campaign featuring current Aussie star David Warner and former fast bowling legend Brett Lee and an unfortunate ‘Kayo-less’ cricket fan whose life falls apart through a spiraling series of events after missing out on the cricket action.   The… Continue reading Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup

ESPN Promotes New NFL Season Programing Via ‘Ready For Football’ Creative Platform

US sports broadcaster ESPN hyped fans for the new 2022/3 NFL season from 1 September through a creative platform called ‘Ready For Football’.   Created by agency Arts & Letters, the marketing burst promoting the broadcaster’s NFL programming spans TV, digital and social.   A 60-second commercial sits at the heart of the campaign titled ‘All… Continue reading ESPN Promotes New NFL Season Programing Via ‘Ready For Football’ Creative Platform

Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games.   The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos

UK Broadcaster BT Sport and World Wrestling Entertainment (WWE) star Damien Priest team up for a comic campaign called ‘The Homecoming’ to promote the end of summer WWE ‘Clash At The Castle’ event at The Principality Stadium in Cardiff on 3 September.   The comic campaign, created by agency Saatchi & Saatchi (with media buying… Continue reading WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos

BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’.   The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home.   The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign

As the 2021 WNBA Finals tipped off, a 2017 Twitter Sports post sparked a 25th anniversary celebration as Twitter Sports supported its WNBA partnership via a campaign called ‘WNBA Hero Tweet’.   Whilst the majority of the 140-/280-character tweets sent on Twitter have very short shelf lives, the one posted by Bleacher Report co-founder Ari… Continue reading League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign

Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo

BCCI streaming partner Disney+ Hotstar promoted its IPL 2021 coverage ahead of the 9 April first ball by rolling out its tournament anthem called ‘India Ki Vibe Alag Hai’.   Launched on 7 April, the three-minute ‘India’s Vibe Is Different’ anthem and accompanying spot was conceptualised by the Disney+ Hotstar in-house marketing team and electronic… Continue reading Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo