On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Tag: British Irish Lions
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
The official beer of the British & Irish Lions, Doom Bar, leverages its rights around the current tour of New Zealand by recreating the historic 1924 fixture between the two rugby sides. The initiative, launched immediately ahead of the first test between the Lions and the All Blacks, sees the Sharpe’s Brewery brand creates… Continue reading British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
