Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games. To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games
Tag: Breakfast Cereal
Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
In Canada, cereal brand Kellogg’s Vector celebrated the end of one of the longest recreational sports off-seasons with an unlikely initiative which it said is designed to help Canadians get back in the game based around the launch of a limited edition set of ‘Off The Couch Bags’ – a line of five limited-edition sports… Continue reading Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
Weet-Bix is running a social-led campaign called ‘King of the Six’ which challenges Australia’s cricket fans to guess who will hit the most sixes during this year’s KFC Big Bash League. The Sanitarium breakfast cereal incentivises social engagement and guessing who will be this tournament’s ‘Weet-Bix King Of The Six’ with the lure of… Continue reading Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
Quaker Oats’ Health-Led Message @ NFL Play60
Quaker Oats begins its new partnership with the NFL by living out its ‘nutritious start to the day’ message and serving nourishing oatmeal breakfasts at the NFLs ‘Play 60 Youth Football Festival’. Quaker Oats, one of 22 brands generating $1bn plus annually within the $65bn PepsiCo empire, becomes an NFL league sponsor in the… Continue reading Quaker Oats’ Health-Led Message @ NFL Play60
