Tag: Brand

Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology.   Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players.   Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic

Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a symbolic name-change which asks fans to switch to using the second part of its name – ‘FE CF’. Why? Because ‘fe’ is Spanish for ‘faith’ and… Continue reading Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic

Be A Shot Maker – OPPO & ICC

In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC

Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives

KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity.     Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives

Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game

UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football.   This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game

BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video

UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health   The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video

Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign

Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and  celebrating the tournament’s ‘return home after 20 years’.     Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign