A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
Tag: Branded Space
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’. The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
In an effort to promote its own tournament coverage, UK tabloid newspaper The Sun created its own branded World Cup pub for Russia 2018. The space, which was created at Shoredicth Studios in London, aimed to provide a unique, fan-friendly viewing experience and to bring to life the self-declared ‘friendly and welcoming attitude the… Continue reading The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Premium automotive brand Mercedes-Benz used its precious status as one of just three US sponsors of The Masters tournament to launch its new American marketing campaign The new ‘What Makes Us’ campaign in the USA focuses on the priorities that got the brand to its marketing leading premium automotive position: unmatched comfort, top-tier driving performance,… Continue reading Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Mercedes-Benz Australia Celebrates F1 Melbourne GP With Pit Crew ‘Speed Of A Silver Arrow’ Game
Mercedes-Benz Australia activated around the 2018 Rolex Australian Grand Prix, the Formula One (F1) season opener, through an event specific online game offering players/ a chance to win daily prizes at the Formula 1. The game, an activation first for the premium automaker, encouraged players all across Australia to join the Mercedes-AMG Petronas Pit… Continue reading Mercedes-Benz Australia Celebrates F1 Melbourne GP With Pit Crew ‘Speed Of A Silver Arrow’ Game
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
TDK London2017 ‘9.58-sec Championships Corner – Hero Village ’ Fronts IAAF World Athletics Activation
TDK, an official partner of the IAAF and the 16th World Athletics Championships, is activating its status via an integrated programme that includes an interactive brand booth at the athletes’ ‘Hero Village’. The objective behind this on-site branded space is to introduce fans and athletes to the world of TDK and its exhibition content… Continue reading TDK London2017 ‘9.58-sec Championships Corner – Hero Village ’ Fronts IAAF World Athletics Activation
Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Running under the ‘Serve One to Remember’ strapline, Stella Artois is rolling out its 360 integrated, multi-platform Wimbledon activation with a UK focus on its Vantage Point experience. The campaign launched in the run-up to the tournament and, as well as the flagship experiential space, spans TV, digital and social promotions, influencer collaborations, trade… Continue reading Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
