Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: Branded Space
Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro. As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental health trained barbers. The project, which activates Gymshark’s partnership with and support for mental health charity CALM (Campaign Against Living Miserably), sees the Solihull based… Continue reading Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Booking.com listed a fantastic ‘Pitch View Penthouse’ for the Wembley Final to activate its UEFA Women’s Euro 2022 partnership and spearhead its activation which also includes an ‘It All Starts With A Booking’ spot-led strand starring player ambassadors Millie Bright and Linda Dallmann. As the Official Accommodation Booking Partner of the UEFA Women’s Euro… Continue reading Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
A new social film and an at-arena ‘Hooptopia’ pop-up experience sees the Golden State Warriors seek to unite fans from across the whole Bay Area as the team settles into its new San Francisco home the Chase Centre. The campaign, conceived and developed by the team’s regular creative agency Goodby Silverstein & Partners, is… Continue reading Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
May saw HBO create an immersive experience in New York City’s 45 Grand event space promoting its new documentary ‘What’s My Name | Muhammad Ali’. The pop-up opened its doors to promote the release of the much-discussed documentary narrated by Ali himself, helmed by Academy Award-winning director Antoine Fuqua and executive produced by Maverick… Continue reading HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
