Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game

Amazon’s Prime Video promoted its new women’s baseball series, ‘A League of Their Own’, through a campaign that brought together female athletes and women’s sports trailblazers to play an exhibition game and to write an open joint letter to inspire young girls in sport.   The marketing campaign promoted the streamer’s ‘A League of Their… Continue reading Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health.   The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats

An Asics experiential campaign to promote its new Glideride shoe technology challenged runners to take part in a novel kind of a race – a race without a finish line.   The underlying questions behind the initiative was to explore what might happen and what might be achieved when the mental and physical constraints of… Continue reading Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats

Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted

Early April saw Royal Challenge Sports Drink launch #ChallengeAccepted: a campaign that challenges gender-based stereotypes in cricket and shines a spotlight on the idea of sports equality that will lead to a better tomorrow on and off the field.   The Diageo owned brand’s initiative aims to generate support for the first-ever mixed gender T20… Continue reading Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted

Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution.   The 2018 edition of the event, which was first announced on 31 May, again aims to highlight the plight… Continue reading Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game

The official beer of the British & Irish Lions, Doom Bar, leverages its rights around the current tour of New Zealand by recreating the historic 1924 fixture between the two rugby sides.   The initiative, launched immediately ahead of the first test between the Lions and the All Blacks, sees the Sharpe’s Brewery brand creates… Continue reading British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game

Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation

Heineken, the new Formula 1 exclusive global beer partner, begins its new sponsorship at the recently renamed Formula 1 Gran Premio Heineken D’Italia 2016 with an ‘F1 All Stars v Football Legends’ charity five-a-side match in the Monza pit straight in an Italian earthquake CSR activation.   While the core global programme within the beer… Continue reading Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation

Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season

NBA star James Harden has placed himself at the mercy of basketball fans around the world through Foot Locker’s latest stunt which invites fans to challenge the Houston Rockets shooting guard to ‘dares’ for shots he misses during a branded October basketball event titled ‘Play My Tweet’.   The campaign, rolling out before the late… Continue reading Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season

Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session

CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle.   The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session

Sprite’s Global NBA All-Star ‘Uncontainable Game’

This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend.   Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’