AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning

The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open.   The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning

NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe.   The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

NBA’s 2022/3 Season Return Is A Dream In ESPN ‘A Beautiful Time For Basketball’ Fantasy Campaign

US sports broadcaster and NBA media partner ESPN promoted its coverage of the upcoming 2022/3 basketball season with a 30-second TV commercial called ‘It’s A Beautiful Time For Basketball’ which introduced a new global creative brand identity for the NBA for its NBA coverage across all screens and platforms.   Launched as the 2022/3 NBA… Continue reading NBA’s 2022/3 Season Return Is A Dream In ESPN ‘A Beautiful Time For Basketball’ Fantasy Campaign

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh

The A-Leagues, the highest-level professional soccer in Australia and New Zealand and which sits at the top of Australian soccer’s league system, unveiled a new identity unifying its men’s, women’s and youth leagues through a campaign called ‘We Are All The A-Leagues’.   The unifying rebranding project recasts the men’s and women’s elite competitions as joint partners at… Continue reading Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh

William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events.   Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality

The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to change perceptions of the business focused on a new ‘equaliser’ brand mark which aims to put equality and inclusivity at the brand’s core.   The refresh… Continue reading Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality

Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country

Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design.   The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country