NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season

Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of Brisbane’ which rolled out at the start of the new 2023 NRL season.   The agency – which was recently appointment by the Queensland rugby league… Continue reading NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season

Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team.   Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing

February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown.   These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing

Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series

Rolling out through July 2022, ASICS Asia launched a series of 60-second and 30-second brand films running under the title ‘Let Sport & Movement Uplift You’ fronted by five South East Asian sporting a celebrity ambassadors showcasing the sportswear company’s current ‘Live Uplifted’ brand platform and its founding ‘Sound Mind, Sound Body’ ethos.   Led… Continue reading Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series

Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines.   The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

At the start of March, the AFL released its 2022 Toyota AFL Premiership season launch campaign: the second iteration of the brand platform ‘This Is Us’ which celebrates the games unique ability to bring people together and was originally created by AFL Media in harness with agency Clemenger BBDO and MOFA in March 2021.  … Continue reading AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

In the first week of March, the National Rugby League (NRL) launched its bold, new ‘Unreal’ creative platform across its whole business ahead of the 10 March start of the 2022 NRL Telstra Premiership season.   ‘Unreal’, which is the first full campaign from Aussie independent creative agency Emotive since it won the NRL account… Continue reading NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve.   The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events.   Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts

The start of November saw Cricket Australia (CA) roll out a new brand campaign called ‘Made Of Cricket’ which aims to reinforce cricket’s unique position in the hearts and souls of Australians. The marketing initiative, developed in a collaboration between CA and its new creative and media agency partner Apparent, focuses on all the things… Continue reading Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts