Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Tag: Brand Event
Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
July saw the energy drinks brand Tenzing stage its first-ever Clean Air Run in order to to mark the launch of the company’s new Clean Air Tool for runners. This new Clean Air Run initiative allows health-conscious runners to attend weekly runs in London alongside a member of the Tenzing team. The debut… Continue reading Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
A striking new Nike campaign in Mexico, called ‘Juntas Imparables/Together Unstoppable’, aims to boost physical activity by recruiting women to team up and participate in a six-week, app-based sports challenge. This parallel marketing campaign and brand event aim to unite the strength, confidence and passion of all Mexican women in order to demonstrate how… Continue reading Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
