A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some of the biggest names from the world’s biggest sports including Jack Grealish, Erling Haaland, Lewis Hamilton, Lauren James, Emma Raducanu, Jon Rahm, Ben Stokes, Ella Toone… Continue reading Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
Tag: Brand Campaign
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
Nike’s ‘What Are You Working On’ online video series seeks to uncover the works in progress happening around the world as told through the lens of athletes who are navigating new journeys in and beyond their sport. For the 24th episode in this long running series, the Portland-based sportswear behemoth worked with athlete ambassador… Continue reading Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the start of the new season and to mark what it trumpets as the world’s longest-running professional domestic Twenty20 competition turning 20 years old. Created in… Continue reading ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
AFL Launches Toyota AFL Finals Series ‘The Best Of Us’ Campaign Telling Season’s Tough Story
23 August saw the launch of a new brand campaign by the AFL promoting the Toyota AFL Finals Series called ‘The Best of Us’ which tells the story of a season that could turn out to be the hardest fought AFL Premiership in history. Created through a collaboration between the internal AFL Digital division… Continue reading AFL Launches Toyota AFL Finals Series ‘The Best Of Us’ Campaign Telling Season’s Tough Story
Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
The Minnesota Timberwolves unveiled a brand new campaign, called ‘Raised By Wolves’, on 23 December to unleash a new team attitude and generate buzz around the start of the 2020-21 season. The campaign was conceived and created by the team’s Minnesota-based creative and media agency of record Fallon in collaboration with Timberwolves executives, coaches… Continue reading Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’. Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
