A September recruitment campaign from Domino’s UK titled ‘Pitch Perfect’ puts a new twist on classic football chants and includes a surprise appearance from former Domino’s employee and UEFA Euro 2022 winner and England Lioness Lucy Bronze. Created in harness with creative communications agency One Green Bean, the integrated campaign sets out to bring… Continue reading Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign
Tag: Brand Ambassador
‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Shortly before his death, Argentinian football icon and Fc Napoli legend Diego Maradona joined forces with Italian pasta brand Paone to create the ‘N. 10 Diego’ pasta brand. The promotional campaign – spanning print, outdoor and digital content – for the new player-branded range launched in late 2020 a few weeks before his death… Continue reading ‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Puma China Launch 2019 Classic Sports Range With Campaign Fronted By Chinese Heart-throb Yang Yang
The German sportswear brand PUMA aimed to reinvent its classic sportswear range for the Chinese market with a branded content campaign for its classic wear range spearheaded by a cinematic new commercial fronted by Chinese dancer-turned-actor-singer and all round sex symbol Yang Yang. The campaign, created in harness with VMLY&R Shanghai and which initially… Continue reading Puma China Launch 2019 Classic Sports Range With Campaign Fronted By Chinese Heart-throb Yang Yang
Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
A new phase of the ‘I Touch Myself’ campaign leveraging October’s International Breast Cancer Awareness month sees Serena Williams record and release a version of the initiative’s anthem to remind women to examine their breasts for early signs of breast cancer when they are getting dressed each day. Released as a music video, helmed… Continue reading Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series. Pushing the latest ‘Chapter 5: Cutto Brilliance’ football boots, the five-minute online video interview sees Ferdinand and Ronaldo discuss the latter’s evolution as a player… Continue reading Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Heineken launches a new phase of its UEFA Champions League (UCL) activation, called ‘No More Excuses’, which aims to convince fans to tune in to the tournament. Timed to coincide with the start of the competition’s knock-out stages, this latest activation phase is fronted by José Mourinho, spans multiple content pieces and also features… Continue reading Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Carlsberg, the official beer of UEFA Euro 2016, is leveraging its tournament rights through a campaign based around the ideas that the Euros have seen some of the best goals ever scored in soccer. From Van Basten in 1988 and Brolin in 1992, to Shearer in 1996 and Ibrahimovic in 2012 – the competition… Continue reading Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
With the aim of driving brand engagement and consideration amongst cricket fans and becoming a part of the cricket conversation this summer, Australian Cricket sponsor Toyota has been running ‘Celebrating Celebrations – The Follow-On’ through the season. While last year’s initiative saw campaign characters ‘Steve’ and ‘Dave’ help Aussies learn the basics at so-called… Continue reading Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Following the July launch of global Rugby World Cup ‘It’s Your Call’ campaign, late August saw the official tournament beer roll out an local Irish RWC activation strand in the form of a hidden-camera style stunt called ‘The Jonah Machine’. This prank practical joke, which was shot by a concealed camera hidden in a Dublin bar,… Continue reading Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
As coach Start Lancaster picked his final squad and prepares for the final warm up match before the 2015 Rugby World Cup, principal team sponsor O2 rolls out a new strand in its ongoing #WearTheRose campaign in the form of a consumer-created fan support film. As the mobile telco bids to boost support for… Continue reading O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
