LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation. By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
Tag: Boys & Girls Clubs Of America
Let’s Rally – Bank Of America & Major League Baseball
In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes. Territory: USA Agency: GroupeConnect Objectives A… Continue reading Let’s Rally – Bank Of America & Major League Baseball
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Coke’s CSR Super Bowl Virtual Cheers
Coca-Cola tied-in a CSR elements to its Super Bowl ad buy in 2011 in the form of its ‘Coke Cheers’ initiative. The idea is to leverage the popularity and interest in America’s biggest sports day of the year by asking fans to help make a positive difference to their communities via a health and… Continue reading Coke’s CSR Super Bowl Virtual Cheers
