A late October female sporting empowerment campaign from New York Marathon sponsor Michelob Ultra unveiled a new ‘Run Fund’ through a campaign called ‘The Race To Equality’ that shines the spotlight on Kathrine Switzer – the first woman to ever run the Boston Marathon who ‘broke barriers to help millions of women run marathons’ –… Continue reading Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
Tag: Boston Marathon
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Adidas ‘Runner 321’ Boston Marathon Campaign Champions Neurodivergent Athlete Inclusion
Adidas rolled out a Boston Marathon linked campaign called ‘Runner321‘ in late March pushing for neurodivergent athlete inclusion and championing sports authorities to make room for Down’s syndrome athletes in their sports. The initiative calls for races to permanently reserve the bib number 321 for neurodivergent runners in a nod to Trisomy 21: a… Continue reading Adidas ‘Runner 321’ Boston Marathon Campaign Champions Neurodivergent Athlete Inclusion
Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Ahead of the 2019 Boston Marathon, local sportswear brand Saucony again teamed up with race sponsor and fellow Boston business Dunkin’ Donuts again teamed up together to create, or should that be ‘bake’, a second running shoe. This product-led marathon activation saw the second Saucony x Dunkin’ Kinvara 10 packaged in a shoebox that… Continue reading Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Running brand Saucony and local Boston brand Dunkin’ Donuts collaborated on a joint 2018 Boston Marathon built around special edition Kinvara pairs packaged in an iconic donut box. It's bean a crazy 24 hours but if you missed out on our Saucony x Dunkin' collab yesterday, you donut want to sleep on this blog.… Continue reading Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on connecting those involved and featuring their unique stories. With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
AT&T Curates CG Boston Marathon Digital Mosaic
Boston Marathon wireless partner AT&T is activating its rights and supporting the ‘One Fund Boston’ initiative with a new feature to this year’s race by curating a consumer-created digital mosaic – showcasing pictures and videos of Bostonians, marathoners and fans from around the globe. The brand-backed #ItsOurBoston social mosaic will be displayed via a… Continue reading AT&T Curates CG Boston Marathon Digital Mosaic
