Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’. PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Tag: Borussia Dortmund
EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe. Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
With Bundesliga matches postponed by the coronavirus crisis, Borussia Dortmund hosted a digital fan viewing party to keep their fans engaged and entertained despite the absence of action on the pitch. Instead of the derby game against Schalke 04, BVB teamed up with digital agency partne Mailman to host a live-stream digital online fan… Continue reading Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
#CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
While several other Bundesliga sides and European teams launched their own TikTok channels in 2019, Borussia Dortmund became the first German club to pen an official partnership with the ByteDance owned platform and launched it with a video-ked challenge to boost user engagement and attract a new, younger generation of fans. Territory: Germany/Global … Continue reading #CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
