On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism. Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire
Tag: Boots
Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
On 18 November sportswear giant Adidas rolled out a player-specific strand in its ‘Family Reunion’ 2022 FIFA Men’s World Cup activation programme fronted by flagship player ambassador Lionel Messi and called The Impossible Rondo’. Created in harness with agencies TBWA and Fresh Juice, the spot stars five different versions of the Argentina skipper using… Continue reading Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign
In the final week of October, US sportswear manufacturer New Balance teamed up with UK-based football media company Footballco for the launch a new ‘Headline Taker’ boot collection and UK promotional campaign fronted by Chelsea forward Raheem Sterling, Arsenal attacker Bukayo Saka, Liverpool midfielder Harvey Elliott and Crystal Palace star Eberechi Eze. New Balance’s fresh line… Continue reading Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign
Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
To promote its latest X SPEEDPORTAL, adidas teamed up with US animated cartoon stars Rick and Morty to promote the football boot launch through a global campaign. The German sportswear giant’s campaign rolled out from 19 July and in addition to a strong line-up of player ambassadors including Liverpool’s Liverpool player Mohammed Salah, Real… Continue reading Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’. Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing Field / ‘Joga Na Subida’. Brand research found that women’s sport in Brazil and around the world is often marginalised, usually underfunded and sometimes simply… Continue reading Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052. The sneaker, which is made of digital screens, powered by DRM OS and which can equip NFT based skins vials to change its looks, was virtually packaged… Continue reading Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and ambassador montage video called ‘Seen It All’ linked to a membership offer and app download drive. Posted on 15 May on its own social channels,… Continue reading Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up for an outdoor hike. The campaign, which saw the brand team up with independent creative agency Lafayette American and Mutt Films, mocks the false promises… Continue reading Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of Nations called ‘The Lions Roar’. The centrepiece of the campaign is a new pair of New Balance football boots customised for Mane via a fiery… Continue reading New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
