Tag: Bookie

Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’.   The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on gambling responsibly and treat problem gambling across the country.   The three-year Responsible Play initiative is hubbed around a web site and includes in-game messaging, social… Continue reading NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final.   For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland

A summer campaign from Norwegian betting brand Norsk Tipping (The National Norwegian Betting company) pokes fun at world’s ignorance of Norway and leverages a trio of the nation’s biggest football stars: Erling Braut Haaland, Martin Ødegaard and Joshua King.   Created in harness with agency Try (Oslo), with production company Motion Blur and Director Harald… Continue reading Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland

World’s Worst Soccer Team Ibis Sports Club Stars In Betsson’s Brazilian Campaign

Betsson’s June 2021 football-themed comic campaign leveraging spiking soccer interest around the Copa America and Euro 2020 is fronted by the self-styled world’s worst soccer team – Brazil’s Ibis Sports Club – and promoting its new fantasy Betsson FC game.   Ibis Sport Club, a football club from Paulista (in Pernambuco state) has a long… Continue reading World’s Worst Soccer Team Ibis Sports Club Stars In Betsson’s Brazilian Campaign

Winamax Launch Eclectically Thrilling Willy Wonka Style Spot Where A Sports Better Pays Off Debts To His Mama

Sometimes the golden betting slip isn’t for you, but for those that you love – at least that’s the message in this whimsical and eclectic dreams and football themed campaign called ‘The Mama’ for French betting brand Winamax.   Rolled out in June to leverage spiking summer soccer interest, the hero spot starts with two… Continue reading Winamax Launch Eclectically Thrilling Willy Wonka Style Spot Where A Sports Better Pays Off Debts To His Mama

Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching.   Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative

Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative

Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020

At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament.   Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020