In Ecuador (as is the case across Latin America), salt has bad luck connotations, so when Cris-Sal was prevented from sponsoring the national football team because of the traditional superstitions around its product, the brand turned to cheering for the country’s rivals to send the bad luck the way of the team’s opponents during FIFA… Continue reading Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
Tag: Billboard
TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’. Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn grassroots female players into super stars. The chocolate giant’s initial activation of its official tie-up with the Football Association Of Ireland (FAI) was built around… Continue reading Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home in front of 87,000 at Wembley, 5.9m BBC live streams and 17.4m broadcast viewers. Companies of all types – from official sponsors and sportswear suppliers… Continue reading Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more. But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around the world. As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention… Continue reading Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
The first week of March saw the AFL team up with QMS, an outdoor media company in Australia and New Zealand, to unveil an outdoor strand of the league’s 2022 ‘Festival Of Footy’ new season launch campaign which unveiled Australia’s first use of 3DOOH technology. Working in partnership with QMS’ in-house creative team QUBE, the AFL’s… Continue reading AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat Esportiva – were painted with the universal symbol for women (also known as the symbol of Venus) in the centre circle as the centrepiece of the… Continue reading FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla marketing style by mocking the deportation of the world’s men’s number one tennis player. Leveraging national interest and drama around Novak Djokovic’s visa application, court… Continue reading Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
