Tag Archives: Billboard

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day

Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day

A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around >>
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AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign

AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign

The first week of March saw the AFL team up with QMS, an outdoor media company in Australia and New Zealand, to unveil an outdoor strand of the league’s 2022 ‘Festival >>
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FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat >>
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Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama

Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama

At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla >>
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USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’.   >>
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SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard

SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard

Social sports publisher SPORTbible marked Cristiano Ronaldo’s move back to Manchester United with a giant billboard in Manchester Piccadilly train station aping the creative approach and copy of rival >>
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Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka

Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka

The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness >>
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National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt

National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt

To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham >>
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