In November Australian battery retailer Battery World announced a team of athlete ambassador partnerships with home-grown sporting stars – including Iron Man TJ Hendy, Big Bash cricket star Ben Cutting and Tokyo 2020 Olympic silver medalist Mariafe Artacho del Solar – who all appeared in the brand’s Christmas campaign called ‘Power Your Summer’. Hendy,… Continue reading Battery World Teams Up With A Trio Of Australian Sports Stars To ‘Power Your Summer’
Tag: Big Bash
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
Weet-Bix is running a social-led campaign called ‘King of the Six’ which challenges Australia’s cricket fans to guess who will hit the most sixes during this year’s KFC Big Bash League. The Sanitarium breakfast cereal incentivises social engagement and guessing who will be this tournament’s ‘Weet-Bix King Of The Six’ with the lure of… Continue reading Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
