Tag: Betting

Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt

Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt

BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan

Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022.   The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’.   The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on gambling responsibly and treat problem gambling across the country.   The three-year Responsible Play initiative is hubbed around a web site and includes in-game messaging, social… Continue reading NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’

Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team.   Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’

TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final.   For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote