MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record.   It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains

In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’.   The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains