Tag: Berlin

Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’

Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign called ‘Your Support Is Real Magic’ which seeks to generate attention and support for the athletes, the event and the umbrella cause.   The World Games is the most anticipated Special… Continue reading Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’

Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

An August Nike initiative aims to help young people in Neukölln, one of Berlin’s most misunderstood neighbourhoods, create their own narrative about their community.   ‘Share Your Story: The Heat Of Neukölln’ is a digital video series which seeks to give a voice to underprivileged teens and use the sportswear behemoth’s brand power to create… Continue reading Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE

Nike’s current ‘global city strategy’, developed back in June 2017, saw the sportswear giant identify 12 key cities in different 10 countries to be the focus of its effort to fuel its global growth.   Indeed, Nike’s target was that 80% of its projected growth through 2020 will come through those cities: which, in addition… Continue reading NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE

Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection

Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star.   The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection

Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix

The 2016 Formula 1 world champion Nico Rosberg and the ABB FIA Formula E Championship helped launch the Greentech Festival in Berlin – an exhibition, conference and award ceremony focus on sustainable innovations – to celebrate a green future together.   Running alongside the weekend’s Berlin E-Prix and expecting to attract as many as 30,000… Continue reading Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix

Puma Teams Up With Berlin Retailer Overkill For Futuristic ‘Radiant Venom’ Cinematic Campaign

Puma teamed up with sneaker shop Overkill to launch a new colourway of the classic Puma Cell Venom called ‘Radiant Venom’ promoted with a dramatic and cinematic story led campaign ion Germany.   The sportswear brand and the shoe retailer (which is based in Berlin’s Kreuzberg district) teamed up on a campaign fronted by a… Continue reading Puma Teams Up With Berlin Retailer Overkill For Futuristic ‘Radiant Venom’ Cinematic Campaign

Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but also double as Berlin transit passes.   The EQT Support 93/Berlin is a design and utility partnership product: developed in an alliance with the city’s public… Continue reading Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

Nissan UEFA Final Fest Eco Games Power Cup To Ground

Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200.   This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground