The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Tag: Behavioural Change
Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Budweiser and Uber partner up for a UK responsible drinking Christmas campaign that aims to get partygoers home safely with free rides throughout December and to encourage people to pre-plan their trips home over the festive season. The alliance sees the beer brand and the tech transport giant also team up with the Department… Continue reading Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Always builds on the stunning marketing and behavioural change success of its 2014 ‘Like A Girl’ campaign with a Rio Olympic run up campaign that urges girls to ‘Keep Playing’ and stay passionate about sport. Like its predecessor, this follow-up project tackles another bleak statistic as it aims to arrest the decline in athletic… Continue reading Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
To encourage walking and thus reduce the risk of cardiovascular disease, Bupa has linked with the World Heart Federation (WHF) on a global partnership revolving around a walking challenge and a free app called ‘Ground Miles’. Less of an event sponsorship and more of a joint CSR health campaign, GroundMiles launched on ‘World Heart… Continue reading BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
