In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones
Tag: Beats By Dre
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds. Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
Beats By Dre launched a new campaign fronted by US sprinter Sha’Carri Richardson during Game Six of the NBA Finals which debuted a track from Kanye West’s yet-to-be-released new album and which promotes the brand’s Studio Buds. The spot, which debuted on 21 July, features track star Richardson lining up in the sprinter’s blocks… Continue reading Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Naomi Osaka leads a group of black Gen Z ambassador talent (also including Cordae and Flo Milli) in a new Beats campaign making a stand against racial inequality and which aims to inspire the world’s youth to celebrate their identities. Promoting the brand’s new ‘Beats Flex’ wireless earphones, the ‘Flex That’ campaign is created from… Continue reading Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
As if Serena Williams, LeBron James, Simone Biles and Odell Beckham Jr weren’t enough for an athlete ambassador led ad, an April 60-second spot from Beats By Dre stars a team of no less than 17 A-List athletes. The campaign, created in partnership with agency Zambezi, is led by a hero commercial which creatively… Continue reading Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor
Beats by Dr and the NBA have signed a global partnership – spanning marketing and merchandising – and the headphones brand celebrated the official tie-up with a new mashup spot that stars Lebron James and a strong team of hoops endorsers. The multi-year alliance sees Beats become the official headphone, wireless speaker and audio… Continue reading LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
A squad of soccer stars and one of the world’s leading movie directors team-up for Beats by Dre’s 2018 FIFA World Cup ‘Defiant Mixtape’ campaign. The Apple owned audio outfit recruited four of football’s biggest names (Neymar Jr, Harry Kane, Mesut Özil and Benjamin Mendy) to front a Guy Ritchie shot short film that… Continue reading Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
