Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion. The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Tag: BBH Sport
BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick). Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
