AT&T, one of just five sponsors of The Masters, activated its tournament rights by building on its ‘Connecting Changes Everything’ marketing platform with new work fronted by actor Ben Stiller alongside golf ambassadors Jordan Spieth and Rose Zhang which showcases how the company’s technology helps free up time to be human. The leverage programme is… Continue reading AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang
Tag: BBDO
AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
January saw long-time league sponsor FedEx launch an integrated, digital-first campaign promoting its ‘FedEx NFL Playoffs Concert Series’: an initiative which aims to provide young artists an opportunity to perform for a huge audience. It isn’t just the Super Bowl that attracts huge US TV audiences: Playoff excitement and interest is at an all-time… Continue reading NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
NFL partner FedEx teamed up with Tennessee Titans star Derrick Henry to spotlight the benefits for small businesses to working with FedEx to manage delivery, logistics and shipping – especially during crucial, challenging times. The campaign was spearheaded by a hero spot called ‘Little Mistake, Big Demand’ which spanned TV and online channels and… Continue reading Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’. The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Launched as the US Women’s National Team kicked-off its France 2019 journey against Thailand, the #OneNationOneTeam campaign shines the spotlight on some of the more gruelling and challenging moments the players have endured to get to where they are today. The campaign, which activates Visa’s new five year US Soccer Federation sponsorship and which… Continue reading With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Long term Olympic partner Visa’s Winter Olympic activation is spearheaded by a flagship commercial called ‘New Finish Lines’. This 60-second brand film, developed in tandem with agency BBDO, features many of the brand’s Olympian endorsers and these athlete ambassadors are playing a key role in amplifying the creative by sharing various cuts and edits… Continue reading Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout
For the festive season, French sports retailer Decathlon invented reusable wrapping paper and ribbon that also forms a functional exercise tool to help customers with their traditional New Year workout resolutions. Thus, over Christmas, in-store staff wrapped customer gifts in paper that also acts as a health and exercise utility for 2018. The… Continue reading Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout
Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
