Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Tag: Basketball
Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
The creative setting for Foot Locker’s eighth annual ‘Week Of Greatness’ mass product drop is the imagined end of the world: the campaign is set on the earth’s worst day – with an alien invasion, meteors showers and zombies roaming the streets – and yet sneakerheads still have reason to celebrate in the form of… Continue reading Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
Epic Nike Basketball New Season Social-Only Spot Sees LeBron James Set Out for Revenge
To accompany its flagship new season TV commercial ‘Want It All’ (see case study), Nike Basketball launched a social-only spot called ‘Welcome to 15’, voiced by actor Idris Elba and starring LeBron James getting back to work. The narrative follows James as he begins his 15th NBA season and sets out on a mission… Continue reading Epic Nike Basketball New Season Social-Only Spot Sees LeBron James Set Out for Revenge
Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
After an awful losing season (with 72 defeats and just 10 wins), the Philadelphia 76ers are celebrating two firsts: they won the first pick in this year’s NBA Draft Lottery and they have become the first team in the four traditional major US sports league’s to sign a shirt sponsorship deal. The team’s on-jersey logo… Continue reading Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
ESPN’s festive basketball spot sees Santa Claus call a press conference to announce that he’s joining the NBA as a free agent. The campaign from the NBA’s twin broadcasters promotes the five NBA games that will air on ESPN and ABC on Christmas Day. The spot sees Santa himself declare that it ‘just… Continue reading Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
‘Flyease Story’, a Nike film that coincides with the release of a new basketball sneaker, is a powerful piece of storytelling that links an individual’s letter, a designer’s creative response to the challenge and an NBA superstar. Shot in simple, yet powerful documentary style, the ad has three different stars – a teen with… Continue reading Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami Heat star Dwyane Wade. The branded digital ‘Freaks’ animated comic strips are hosted on a new website at www.gatorade.com. Wade’s Miami Heat outfit may have… Continue reading NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite). The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season
NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
Whilst his ‘The Decision’ free agency live TV show in 2010 generated a viscous backlash, it seems that his skill, his NBA rings and MVP awards, plus a glimpse into his private life via a two-minute Samsung spot, has seen LeBron James regain public affection and super charge is sponsorship portfolio. New NBA sponsor… Continue reading NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
