West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign

UK bank Barclays – a long-time football sponsor as the official partnership with the Premier League for the last 20 years, as well as title sponsorships of the Barclays Women’s Super League and the Barclays Women’s Championship – teamed up with West Ham United FC striker Michail Antonio for a short film showcasing the aims… Continue reading West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign

Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country.  … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright.   The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024

On 11 October 2021, International Day of the Girl, The Football Association (The FA) launched an initiative called ‘Let Girls Play’: a campaign supporting English football’s governing body’s strategic mission to give all girls equal access to play football in school by 2024.   Fronted by ‘Let Girls Play’ ambassadors Abi (aged 17) and Olivia (aged… Continue reading The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024

Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season

The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’.   The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet.  … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season

Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges

On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry.   The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges

Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

On 13 August Barclays launched an integrated UK campaign celebrating the 20th anniversary of association with British football.   Titled ‘20 Years Committed to Football’ and created by agency Iris, the marketing push marks 20 years of backing the Premier League as well as its title sponsorship of Barclays FA Women’s Super League and its… Continue reading Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

Barclays Leverages EPL Partnership Via Long Form Lockdown ‘Beyond The Ball’ Social Series

Former title sponsor and current banking sponsor Barclays, now approaching its 20th year as an official Premier League ally, has rolled out a social series called ‘Beyond Football’ fronted by football ambassador Chelcee Grimes consisting of socially-distanced interviews with some of the biggest names in English football.   The video call interviews, which last around… Continue reading Barclays Leverages EPL Partnership Via Long Form Lockdown ‘Beyond The Ball’ Social Series

FA Women’s Super League Title Sponsor Barclays Launches New Season ‘History Is Anyone’s Now’

To celebrate the kick-off of the Barclays FA Women’s Super League, the title sponsor launched ‘History Is Anyone’s Now’: a campaign which focuses on the opportunities that Barclays supports for women and girls through football.   The campaign was inspired by the truth that while awareness of the women’s elite game is growing fast, it remains much smaller… Continue reading FA Women’s Super League Title Sponsor Barclays Launches New Season ‘History Is Anyone’s Now’

Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive

Mid January saw Barclays, the official banking partner of the Premier League launch a new diversity and inclusion football campaign called ‘Game Changing’ fronted by Frank Lampard.   The initiative kick-off with the former Chelsea and England player – who remains the Premier League’s highest scoring midfielder of all time – discussing ‘game changers’ on… Continue reading Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive

Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work

As it prepares to leave behind its 15-year flagship Premier League title sponsorship, Barclays is rolling out its final campaign, ‘I Am One’, which leverages the excitement around the season’s climax by showcasing the generation of fans who have helped shape the Barclays Premier League and offers one fan a chance to hand over the… Continue reading Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work

Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign

Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery:     These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign