Tag: Banking

Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools

Chicago Marathon sponsor Bank Of America leveraged its official rights around the 2022 race through an integrated activation programme led by a hero ‘On The Run’ commercial showcasing the bank’s range of digital tools.   The playful 30-second spot, created by agency GroupeConnect and helmed by Ruckus Director Sara Shelton, sees marathon runners demonstrate how… Continue reading Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools

Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues.   The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’.   The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth Bank’s ‘The Game Changers’ champions both elite and grassroots female cricketers and footballers who – through their skill and passion – are moving the games forward… Continue reading Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

On 13 August Barclays launched an integrated UK campaign celebrating the 20th anniversary of association with British football.   Titled ‘20 Years Committed to Football’ and created by agency Iris, the marketing push marks 20 years of backing the Premier League as well as its title sponsorship of Barclays FA Women’s Super League and its… Continue reading Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety.   The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’

Crédit Agricole, an official partner of the French Football Federation (FFF), leveraged its rights around UEFA Euro 2020 through an integrated campaign focused on uniting all of France for the tournament – both the general public and hard core football fans.   Launched on 1 June and called #ReunisGraceauxBleus (which translates as United More Than… Continue reading Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’

ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats.   The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final

South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final

‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football

Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in sport by staging a football match with a twist – there were no players.   The bank worked with its Quito based football club partner and… Continue reading ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football