Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme.   Developed in harness with Sydney based creative studio T&DA, ‘Visa Freestyler’ is an interactive football juggling/keepy-uppy game: powered by Meta’s Infinite Window technology, it provides a fun… Continue reading Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign

Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign

BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’.   The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’.   The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign

Spanish multinational insurance company MAPFRE leveraged its sponsorship of the BWT Alpine F1 Team by linking up with driver ambassador Fernando Alonso for a July car insurance campaign called ‘The Moment Of Truth’ which takes the F1 driver out of his comfort zone.   The new ‘The Moment Of Truth – F Alonso’ campaign, which… Continue reading BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign

HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’

Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon.   As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels.   Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning.   The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright.   The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022

As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former England international Rachel Yankey to promote the initiative ahead of the event’s 6 July kick-off.   The digital challenger bank initiative followed on from bespoke research… Continue reading UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona.   While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona