The Cleveland Browns quarterback dishes the gossip on the neighbours, holds a yard sale and is joined by his wife Emily in the latest season of Progressive’s NFL sitcom-style campaign. Offering similar low-key laughs as last season’s work, ambassador Mayfield features in a series of spots for the insurer which span national TV and… Continue reading Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
Tag: Banking and Finance
Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August. Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
ANZ Helps NZ Athletes In Tokyo Feel Home Fan Support Via ‘ANZ Support Brand’
Initially unveiled via PR and social content earlier in 2021, ANZ’s ‘Support Band’ is now featuring in a full blown campaign which sees the New Zealand financial brand and Team NZ Olympic and Paralympics New Zealand partner encourage fans to get tapping to show their support via the new campaign. The ANZ Support Band… Continue reading ANZ Helps NZ Athletes In Tokyo Feel Home Fan Support Via ‘ANZ Support Brand’
HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities. Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Sugar Ray Leonard Celebrates MidCap Resilience In State Street’s ‘Get Up’ Global Advisors Campaign
Sugar Ray Leonard, one boxing’s greatest ever middleweights, fronts a new campaign called ‘Get Up’ from State Street Global Advisors which celebrates the resilience of US MidCap businesses and promotes the finance brand’s own MidCap Fund. The campaign, created by agency McCann New York, revolves around the spirit of resilience and looks it is… Continue reading Sugar Ray Leonard Celebrates MidCap Resilience In State Street’s ‘Get Up’ Global Advisors Campaign
4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
Leveraging the first year of its status as the title sponsor of the Women’s British Open, AIG rolled out integrated campaign recognising and championing ‘The Power of Allies’ both to women on the golf course and as an insurance partner. The campaign, created by agency Berlin Cameron, set out to shine the spotlight on… Continue reading 4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush
ANZ is repurposing the ‘Dream Big’ grassroots grants scheme support from the ICC Cricket World Cup for rugby to leverage interest in RWC 2015. With the Rugby World Cup approaching, ANZ has relaunched the grassroots initiative, based around community club facilities upgrades, for rugby to make the most of the public’s appetite for the… Continue reading ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush
Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education
Chase activates its US Open rights with an immersive fan experience that spans social content, player interviews and onsite activity. JP Morgan Chase, which is in its 34th year as a sponsor of the event, has created a ‘Mastering The Open’ digital hub as the central platform for its tournament activation The digital… Continue reading Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education
American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’. ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
