The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Tag: Awareness
Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign
Late February saw the International Cricket Council (ICC) launch its Out of This World’ promotional campaign for June’s Men’s T20 World Cup. Premiering on 21 February to mark 100 days before the first ball is bowled, ‘Out Of This World’ seeks to both drive awareness and boost ticket sales for the tournament which will be… Continue reading Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign
‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’. Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing Field / ‘Joga Na Subida’. Brand research found that women’s sport in Brazil and around the world is often marginalised, usually underfunded and sometimes simply… Continue reading Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
After winning the FIBA Women’s Basketball World Cup 2022 creative account after a pitch run by the tournament’s local organising committee, agency Saatchi & Saatchi rolled out its first wave of work promoting the event called ‘Nothing Beats Like It’ which sets out to showcase the energy and excitement of the tournament and which aims… Continue reading ‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches. According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
