Feb 20, 2012
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks >>
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Feb 13, 2012
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most >>
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Feb 12, 2012
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round >>
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