Inspiring Sports Marketing
May 27, 2022
Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads
Hertz continued its ‘Let’s Go Moments’ campaign in May with a fresh set of TV and online spots featuring NFL super star Tom Brady and audio ads sound tracked >>
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May 27, 2022
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport >>
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May 11, 2022
Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA. >>
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Apr 28, 2022
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. >>
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Apr 12, 2022
Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push >>
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Mar 26, 2022
Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed >>
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Mar 25, 2022
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
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Mar 21, 2022
Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to >>
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Mar 15, 2022
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a >>
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Feb 14, 2022
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power >>
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