KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons

Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons

Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign

Aston Martin leverages the start of the 2024 Formula One (F1) with a campaign called ‘Brothers In Speed’ which promotes its Vantage, Vantage GT3 and its Aston Martin Aramco F1 Team’s new AMR24 cars. Rolling out across own and paid digital and social channels in mid-February – two weeks ahead of the Gulf Air Bahrain… Continue reading Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign

The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

Objective   UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’

Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport.   The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’

Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt

To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience.   … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt

‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear.    To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series

American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host.   The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series

Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’.   Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign