Inspiring Sports Marketing
Jan 20, 2022
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing >>
No Comments
Jan 14, 2022
Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland. Based around the simple insight >>
No Comments
Nov 11, 2021
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric >>
No Comments
Nov 02, 2021
Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
A new series of commercials running under the ‘Let’s Go’ brand platform and starring Tom Brady sees Hertz promote its new 100,000 vehicle Tesla deal which also sees the >>
No Comments
Nov 02, 2021
Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ >>
No Comments
Nov 01, 2021
Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’
In the final week of October, Arsenal FC launched a fresh wave of work in the club’s ongoing ‘Arsenal Supporting Supporters’ local business support initiative. The latest creative sees >>
No Comments
Oct 29, 2021
Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine >>
No Comments
Oct 20, 2021
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ >>
No Comments
Oct 14, 2021
Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump >>
No Comments
Oct 11, 2021
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner >>
No Comments
