For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
Tag: Australian Grand Prix
(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills. The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Chandon Activates F1 McLaren Alliance At Australian GP Via Drivers Toy Car’ Unexpected Race’
Adopting a similar approach to its season opening, driver-led 2016 short film, Chandon activates its McLaren Formula One partnership via a video that sees the team’s drivers at the wheel of toy cars for an ‘Unexpected Race’. The Australian-based sparkling wine is using the Formula One 2017 season-opening race to ramp up the second… Continue reading Chandon Activates F1 McLaren Alliance At Australian GP Via Drivers Toy Car’ Unexpected Race’
Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season. In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
As the New Formula One (F1) season gets under way, Australian sparkling wine Chandon activates its new McLaren F1 partnership with a videos featuring the team’s two drivers competing in unorthodox race and running under the tagline ‘Enjoy The Spark’. The debut ‘A Friendly Race’ film, which launched on 18 March and promoted the… Continue reading Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race